{"id":873,"date":"2016-07-05T19:05:22","date_gmt":"2016-07-05T17:05:22","guid":{"rendered":"http:\/\/metainitaly.eu\/en\/?p=873"},"modified":"2016-07-17T19:05:57","modified_gmt":"2016-07-17T17:05:57","slug":"from-rap-to-fashion","status":"publish","type":"post","link":"https:\/\/metainitaly.eu\/en\/from-rap-to-fashion\/","title":{"rendered":"From rap to fashion"},"content":{"rendered":"

Denim with yarn from see polyester recovery can stop the global warming. Every year 8 million of polyester bottles (PET), such as a truck per day, are thrown into oceans, forming real plastics islands.<\/h2>\n

A damage to the environment, but also an opportunity for the possibility of regenerating the polyester and turn it into fashion clothing.\u00a0Let\u2019s see the example of\u00a0Pharrell Williams<\/b><\/a>\u00a0the well known rapper, producer and creative director of\u00a0Bionic Yarn<\/a>.<\/p>\n

\"G<\/p>\n

In February 2014 Pharrell announces \u201cRAW for the Oceans<\/em>\u201d,\u00a0a partnership between the denim brand\u00a0G-Star RAW<\/a>\u00a0and\u00a0Bionic Yarn<\/a> and after buying G-Star RAW, he launched his denim obtained with recycled see plastic bottles.<\/p>\n

It account for about 700,000 bottles recycled each season, roughly two million bottles per year, all marching toward one single goal: to slow down the effects of global warming. \u201cThere are the naysayers who say global warming is not a thing, but they\u2019re starting to see<\/em>\u201d he says with legitimate concern in his voice.\u00a0<\/span>\u201cPlaces are flooding, the heat index is going up higher than it\u2019s ever been, record heat months already, you know, hotter than ever on this planet. So denim is a good proposition, because it\u2019s something that lasts long, so there\u2019s an interesting metaphor there. Our denim lasts long, but our climate and comfort on this planet is not.<\/em>\u201d<\/span><\/p>\n

\"Schermata-2016-07-15-alle-19.35\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Denim with yarn from see polyester recovery can stop the global warming. Every year 8 million of polyester bottles (PET), such as a truck per day, are thrown into oceans, forming real plastics islands. A damage to the environment, but also an opportunity for the possibility of regenerating the polyester and turn it into fashion… Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[220,221,222,223,224,225],"class_list":["post-873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blue-en","tag-bionic-yarn-en","tag-denim-en","tag-g-star-raw-en","tag-pet-en","tag-pharrell-williams-en","tag-raw-for-the-oceans-en"],"yoast_head":"\nFrom rap to fashion | Metainitaly<\/title>\n<meta name=\"description\" content=\"From rap to fashion. 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