Trend enlightenment reaches a new level at Intertextile Shanghai for the home textile industry.
New Trend Space Installation brings the 2017 trends to life at Intertextile Shanghai Home Textiles – Autumn Edition’s InterDesign which will feature again this year.
With a combination of trend forecasting, conceptual designs, product demonstrations and seminars, the programme is intended to benefit the entire home textiles and design industry. Not only inspiration and market direction for both exhibitors and buyers, it also allows designers to play a more in-depth role in the home textiles industry. The InterDesign programme consists of three parts, namely a Trend Area, Trend Space Installation and Forum Space. The trend concepts for 2017 will be demonstrated and discussed throughout the fair, allowing show participants to have a better understanding on the upcoming market direction so as to take advantage of it for their business.
Asia’s leading exhibition for the home textiles industry, held from 24 – 27 August, will accommodate around 1,400 international and domestic suppliers. Products including upholstery fabrics and other home related items including bedding & towelling, carpets & rugs, sun-protection systems & curtain accessories, digital printing and original service designs & artwork will be on display.
Four lifestyle themes
The trend committee, comprised of experts from the Nelly RodiTM Agency, the internationally renowned trendsetter, and five other specialists from diverse backgrounds including an international home textile brand, a floral designer, brand designers and an architect, has interpreted the latest consumer lifestyle trends from various perspectives. Each expert shared their knowledge, inspiration and exchanged visions of trend evolutions considering consumer demand, the retail and contract markets, as well as new technologies. To offer the most suitable trends for the industry, the committee also merged their visions with sociological insights from a study on consumer behaviour.
With the 2017 Intertextile International Lifestyle Trend keyword being “Far Away”, four themes have been developed to express this concept:
Sweet Dreams – Under Nature’s influence, this lifestyle looks to the great outdoors, communes with the elements and cultivates the kind of mystery found in the mild.
Realistic Utopias: The ambience is esthetically pleasing, precious and refined. It goes back to essentials. This quest for excellence is reflected in luxurious simplicity and a minimalist, albeit sophisticated, lifestyle.
Happy Manifesto: This theme unites folklore, influences and know-how in an energising, stimulating mix. The luxuriance of these associations of graphic and cultural references is positively extravagant.
Exquisite Temptation: This design mode has a predilection for collaging shapes in a clash of periods and cultures. Late 19th-century Victorian meets family crests as well as surrealistic and theatrical objects. There’s an esoteric aura and magic in the air.
With reference to the four themes, the committee will select the latest products submitted by exhibitors. Products that are in line with the respective themes will be chosen and be presented through product displays in the Trend Area, providing buyers with real-life examples of the 2017 trends.
Adding to the product and art presentations are the Forum Space and a series of comprehensive seminars. Designers and trend experts are invited to express and exchange their perspectives on topics including interior decorations and market trends, while fair participants can also get more stimulation from a number of seminars about the market and latest technology. More details of these features will be released closer to the fair.
Further details on the InterDesign programme, including the 2017 trend guide and trend committee members’ profiles can be found at: http://intertextile-shanghai-hometextiles-autumn.hk.messefrankfurt.com/shanghai/en/visitors/events.html .
Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).
To find out more about these fairs, please visit: www.intertextilehome.com.