French sports brand Lacoste have announced their acquisition of Tecnifibre, the French, tennis and squash specialists.
Maus Frères Group, who head the Lacoste brand reported that they will take 80 percent ownership of Major Sports, parent company of Tecnifibre, set to take effect on October 1. Tecnifibre is mainly present in France where the brand offers a range of strings, rackets, balls and accessories for tennis, squash and paddle through a specialised distribution network. The takeover will assist Tecnifibre’s international expansion, particularly in Europe and the US.
Lacoste’s authentic sporting roots have gained international appeal, and today, the brand is represented by over 100 tennis and golf champions, several playing at their world renowned events such as Roland Garros, Miami Open and ATP Finals.