Focus on high-quality design at Heimtextil: textile designers, start-ups and trend area “Theme Park” provide new impetus.
The international home textile industry in Frankfurt am Main once again exhibits clear growth and a launch of the new furnishing season with all indications pointing to success. Martin Auerbach, Managing Director of the German Association of Home Textiles Manufacturers, has noticed a trend towards more materiality in interior design over the past year. This development was also reflected in the industry figures over the course of the year. Upholstery fabric in particular is currently experiencing a comeback. Companies also appear satisfied with what is happening in the bed segment and have achieved an increase in turnover of 3.9 per cent.
Designer Eva Padberg during the press conference to open the trade fair, gave insights into her work as a designer and told us about the creative and craft-related challenges she faced with her first collection. Additional prominent guests at this year’s Heimtextil include Wolfgang Joop and Michael Michalsky who, together with A.S. Création, have brought out new wallpaper collections, as well as Harald Glööckler, who presented his 2017 collection at Marburger Tapetenfabrik.
Internationally unique offer of upholstery and décor fabrics and imitation leather, has experienced considerable growth over the past three years, and new suppliers have also attended, particularly from Italy, Spain, Poland and Turkey. This makes the segment an ever more important point of contact for contract furnishers and architects.
Another driver of growth is the product segment “bed“: from the machine via the fibre to the end product of a mattress, bed cover or pillows, new to the offer are accessories such as lamps or bathroom items that complete the portfolio and thus also offer an opportunity for dealers to expand their product ranges.
In Hall 4.2 we have seen the world’s largest platform for textile design under the roof of “Design live”, where 230 international studios presented their new designs.
In the new to hall 6.0 “Digital Textile Micro Factory” the product group “digital print technology” with its machine suppliers for digital print processes continues to be a focus. A variety of international market leaders are once again on board, such as Epson, HP, Mimaki and the Italian company MS Printing. Visitors experienced here a complete digital production chain live, from the design, digital printing and finishing to automatic cutting and confection. In the same Hall 6.0 the “Theme Park” gave trend and inspiration to visitors and exhibitors in a passionate explosion of new design products with the overarching theme “Explorations”, an accompanying programme of talks and guided tours into new design projects. For the 2017/18 season, a team of six international design studios have isolated the most important themes from various general trends. The French agency Carlin International with its Berlin partner Exalis took on the main responsibility for doing so.